She swathes her svelte figure in prim pencil skirts and chic knits while presenting This Morning.
But Holly Willoughby proved she can nail red carpet glamour too, looking showstopping in a plunging tuxedo-style gown as she stormed the star-studded ITV Gala at the London Palladium on Thursday evening.
The presenter, 38, faced some stiff competition in the sartorial stakes from Coronation Street star Kym Marsh, Love Island presenter Caroline Flack and TOWIE star Chloe Sims on the night.
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Willoughby showcased her incredible cleavage in a plunging black tuxedo-style gown, which featured a racy thigh-split.
Looking every inch the smouldering Bond girl, the 36-year-old This Morning presenter added height with a chic pair of black barely-there heels.
Styling her glossy golden tresses in polished waves that effortlessly framed her striking features, the mum-of-three channeled 1940s glamour with her high-octane glamorous styling.
Joining her was Caroline Flack, who put her ultra-bronzed limbs on display in the thigh-grazing minidress, which featured chic Grecian-style pleating detail.
Ready for her close-up: Styling her glossy golden tresses in polished waves that effortlessly framed her striking features, the mum-of-three channeled 1940s glamour with her high-octane glamorous styling
Having a whale of a time! Holly erupted into hysterics as she greeted presenter Alison Hammond, who caught the eye in a vibrant blue floral gown
Come here, you! The pair beamed as they wrapped their arms around each other in a warm embrace
Cinching in her tiny waist thanks to the structured drape, the sexy LBD flashed a peek of her cleavage but maintained her modesty thanks to the one-shoulder neckline.
Injecting a dose of colour to the monochrome look, Flack boosted her height with a retro pair of dusky pink velvet platforms with a block heel.
Styling her glossy chestnut-hued tresses in polished waves, the brunette beauty framed her striking eyes with plenty of iridescent shimmer and plumped her pout with taupe lipstick.
Legs for days: Caroline looked chic in a one-shoulder minidress as she joined Emmerdale star Amy Walsh (C) at the bash
Looking good: Caroline put her ultra-bronzed limbs on display in the thigh-grazing minidress, which featured chic Grecian-style pleating detail
Preened to perfection: Styling her glossy chestnut-hued tresses in polished waves, the brunette beauty framed her striking eyes with plenty of iridescent shimmer and plumped her pout with taupe lipstick
Meanwhile the TOWIE girls ensured all eyes were on them as they attended the star-studded gala.
Commanding attention among her co-stars had been Chloe Sims, 35, who made for a VERY eye-popping display, as she showcased her more than ample bust while appearing to go braless underneath her statement red carpet gown.
Blonde beauty Chloe sizzled in her plunging design that sheathed her svelte hour-glass frame and made sure to emphasise the reality star’s slender waist, along with her busty cleavage.
The Price is right! Katie Price took centre-stage in a slinky black shirt-dress, injecting a quirk edge to her look thanks to some pale pink fur-trim heels
Stealing the show: The X Factor judge looked incredible in her colour-block ensemble, which she complemented with minimal make-up and a dramatic topknot
All-in-one delight: Kym Marsh, 41, looked incredible in a slinky black jumpsuit with a chic Bardot neckline
Glamorous: The Coronation Street star completed her chic figure-hugging look with black barely there heels and a tasseled velvet clutch
Choosing to ditch her lingerie underneath, Chloe left little to the imagination as she left her bust firmly on view, thanks to the sheer panel of her gown that left most of her chest exposed.
The starlet’s gown billowed out around her legs and left a long dramatic train that sprawled out behind Chloe as she made her way along the red carpet to join her co-stars at the annual bash.
It also included statement gold chain detailing that fell down the back of the gown from the neck.
Growing bump: Sam Faiers, 26, flaunted her growing baby bump in a tight fitted gown as strutted her stuff on the red carpet of the ITV Gala on Thursday evening
Blonde beauty: With her tresses tied in an elegant updo, the blonde-locked beauty looked sensational as she stood on silver sandal heels
Flashy pair: The 26-year-old arrived arm-in-arm with longtime boyfriend Paul Knightley as the pair put on a glamorous display
Excuse me a moment: The TOWIE star, 36, looked a tad unimpressed as she waited while an assistant adjusted the skirt of her floor-sweeping gown
Following suit had been Chloe’s BFF Lauren Pope, who fans recently saw return to TOWIE as a full-time cast member following her departure from the ITVBe series two years ago, back in 2015.
Her return to the show had followed her short-lived romance with co-star Jon Clark, which despite starting out well came to a crashing end as the series wrapped.
Also appearing to get the busty memo had been Chloe Meadows and her best friend Courtney Green.
Taking the plunge! Chloe Sims, 35 made for a VERY eye-popping display as she showcased her more than ample bust at the gala
Glamorous: She sported immaculate make-up look that saw her sport a smouldering smokey eye, bronzer swept cheeks and a slick of nude lipstick across her lips
Head-turner: The starlet’s gown billowed out around her legs and left a long dramatic train that sprawled out behind Chloe as she made her way along the red carpet
Gorgeous: TOWIE’s leading ladies made sure to bring a touch of Essex glamour to the event, including returning star Lauren Pope
Gorgeous! Following suit had been Chloe’s BFF Lauren Pope, who fans recently saw return to TOWIE as a full-time cast member following her departure from the ITVBe series two years ago
Chloe slipped into a plunging purple mini dress that featured a sheer hem that saw high up on her thigh. It’s low-cut design teased a look at her cleavage along with her black lingerie underneath and the blonde beauty added extra height to her ensemble in a pair of barely-there black heels.
She wore her locks down in a poker straight style and toted her evening’s essentials in a complementing envelope clutch.
Courtney, meanwhile, favoured a tailored look, as she was clad in a nude pink blazer dress that came complete with a metallic belt around her waist. She favoured muted accessories to complement her outfit choice and wore her brunette locks in a perfectly blow-dried style that tumbled past her shoulders.
Revealing! Also appearing to get the busty memo had been Chloe Meadows, as she slipped into a plunging purple mini dress that featured a sheer hem that saw high up on her thigh
Stylish: Courtney Green, meanwhile, favoured a tailored look, as she was clad in a nude pink blazer dress that came complete with a metallic belt around her waist
Red carpet beauties! She and Chloe appeared to put the ongoing drama between their boyfriends, as seen on TOWIE, behind them, as they cuddled up together on the red carpet with Chloe Sims and Lauren
Full house: They joined a slew of show’s stars including Bobby Norris, Dan Edgar, James Argent, Diags and Gatsby (L-R)
Meanwhile Amy Walsh, who is the younger sister of Girls Aloud star, stole the limelight in a scarlet Bardot minidress, which featured a romantic sweetheart neckline.
Channeling Old Hollywood glamour, the Emmerdale star, 30, styled her glossy blonde locks in polished waves and complimented her dress with a slick of pillarbox-red lipstick.
Holly Willoughby’s evening seemed to get better after a day on This Morning that didn’t go quite as smoothly, as her ‘secret location’ with Phillip Shofield, 55, was exposed mid-broadcast by the voice over man.
Dressed in high-visibility vests and helmets, the popular presenting duo teased their location as they were broadcast on live TV.
They were pictured climbing 334 stairs, and then a further flight of stairs before they asked viewers to guess where they were.
But the surprise was awkwardly ruined by the voiceover man, who bellowed the show was ‘live from Big Ben’, as they cut to the break.
Going dotty! Rochelle Humes stunned in a semi-sheer black gown featuring decadent gold polka dots and a Victoriana-style ruffled bodice
Going strong: She was joined by her handsome husband of five years, Marvin, who she shares four-year-old daughter Alaia-Mai with
And once back from the break, Holly couldn’t hide her excitement as they filmed from behind the clock’s face.
‘Look where we are,’ she gushed. ‘We are coming to you live from the clock face of Big Ben. How incredible is that.’
Phil added: ‘I can’t believe where this show takes us,’ as they witnessed the bells’ chiming in preparation for Remembrance Sunday.
Double trouble: The 30-year-old star beamed as she cosied up to fellow Emmerdale star Michelle Hardwick at the bash